Our Vision:
We continuously strive to be a leader in the home fashion industry through innovation, quality management and excellence in business processes. Due to the visionary and strategic leadership of our President and CEO Mr. Nayan Dalal, we have become one of the top private label home textile manufacturers and importers in the United States.
History:
TLI was established in the late 1980's in Woodbridge, NJ as an overseas sales office of Mangal Exports, Mumbai. TLI initially sold its fine products to large U.S. wholesalers. In the next stage of growth, our distribution widened as we began selling directly to major North American retailers. In 2001, TLI consolidated its operations to a large facility located in South Plainfield, NJ. In 2003 Trade Lines opened a sales showroom in the main home textiles building at 295 Fifth Ave in New York City.
Core Values:
The following values continue to direct the growth of our business:
Integrity: We stand for integrity, trust and commitment. We conduct our business fairly, with honesty and transparency.
Quality: Quality is not just a word; it's our philosophy. Quality is the underlying basis of all that we do. Our products and the service we provide all reflect this mindset.
Innovation: We continuously strive to achieve innovations in product designs and process management.
Best Value: We assure you high fashion, best quality, timely delivery, and best price. We stand behind our products at any stage of the sale.
Professional Service: Professional service with a personal touch is our biggest asset. We take care of every minute detail in our communications and transactions that may affect our customer and its business.
Customer Relations:
We value long lasting relationships with our customers because we believe that it can take months to win the confidence of a customer, and seconds to lose. Our goal is to build and maintain long term partnerships with our customers, based on the service, innovation and value that we provide. We are proud to say that we have earned the trust of many fine retailers.
Employees:
Our team of highly qualified and talented employees is an integral part of our success. We hire the best people for each business function. We offer a healthy working environment and treat each of our employees as a family member, because we understand that happy employees mean better productivity, better products and growth.
Infrastructure:
USA: TLI’s 25,000 square foot headquarters in South Plainfield, NJ, houses the management, sales, design, and operations divisions of the company. TLI has a large showroom in New York City in the Home Textile Building at 295 Fifth Ave. TLI uses two warehouses for its logistical needs, one on each east and west coast.
India: TLI has its own production and quality assurance teams strategically located in India at Karur, Panipat and Moradabad with administrative and logistics office at Mumbai totaling more than 20,000 square feet of space.
China: TLI has three production and QA offices in Mainland China. They are in Shaoxing, Hangzhou, and Shanghai.
Operations:
Our ability to source production in both India and China allows us to optimize our supply chain. Unlike traditional importers, we do not have elaborate show rooms displays and vast warehouses. Our resources are dedicated to providing a diverse product line at the best pricing possible. We understand the priorities of our customers for the on time delivery of innovative quality goods at value pricing. Our diligence in this area gives us one of the best track records in the industry for timely deliveries.
